Visual Merchandising Workshop

11/11/2019, 1:00 pm - 3:00 pm

The Town Hall


Dorchester Chamber and Dorchester BID are putting on a special workshop to help retail businesses make the most of their image and brand their windows on the run up to Xmas.

Themed window displays, dressing mannequins and the layout of a store are examples of visual merchandising and how product display can be used artistically to capture the attention and interest of shoppers.

Mel Bowen from Miss Marsh Styling will be leading a Window Dressing/Visual Merchandising Workshop to give tips on styling your window for Xmas and beyond.

Mel has over 20 years in visual merchandising, working for top brands and familiar high street names such as Laura Ashley, The White Company and Brissi.  She now works as a freelance stylist, designing and creating inspirational styling for Woods Furniture and other brands to make their visions a reality.  Mel also provides in-store theatre and merchandising as well as photographic art direction and styling for Country Living Magazine and other publications.

Date of Workshop:   Monday, 11th November 2019

Time of Workshop:  1.00pm to 3.00pm

Venue:  The Town Hall, Municipal Buildings, High East Street, Dorchester, Dorset DT1 1HF

Cost:  £29.00 Dorchester Chamber Members/Dorchester BID Levy Payers and £39.00 non-members


How to stand out on the high street…

  • How to showcase your brand
  • What to consider when dressing a window
    • Theme – seasonality/colour/product
    • How to best utilise the space – focal points, pyramid dressing
    • Product selection
    • Messaging
  • Window dressing exercise

Questions and tea break

How to provide an Inspirational in store experience…

  • Customer experience/journey
  • Planning your shop floor layout
  • Visual merchandising – Inspire – see it – buy it
  • Inspirational displays
  • POS
  • SWOT Analysis/VM Checklist

Retailers can bring photographs of their stores and windows and ask any advice on how to best utilise the space.


*Places are limited for this workshop so early booking is recommended.

**If you opt to Pay on the Day, there will be a £2 per person surcharge payable



Bookings are closed for this event.