VIDEO: Communication Is Theatre

Would you be persuaded to buy French wine in a supermarket just because a French accordion is playing in the background?

In this Vlog, Grant Leboff explains that that’s exactly what you might do… and why.

90 to 95% of everything we do is subconscious or emotional – rather than rational – we are influenced by all sorts of things because, ultimately, we make decisions on feelings and that means communication is theatre.

Watch the the video here:

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