What would you pay for a can of Coke? How about £3.00? Your instant answer is likely to be ‘No Way!’ but in this insightful vlog, Grant explains why you may willingly hand over the £3.00 and how that relates to your own business.
So bear in mind, your value proposition does not exist on its own. It’s always relative to other options that a customer has. And, therefore, if you can give them a good frame of reference, it can seem much more appealing than otherwise it will.
Watch the the video here:
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