VIDEO: The importance of emotion in business

How do you want your customers and prospects to feel? In this Vlog, Grant explains that buying is not exclusively a rational decision.

What is interesting is in selling, people do understand that emotion plays a big part in the process. The phrase ‘people buy people’ is used all the time, but that isn’t strictly rational. Getting on with someone and feeling good about working with them is as much about emotion as it is about logic.

Watch the the video here:

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