VIDEO: Make your customer the hero

When people do their marketing they talk about their benefits, why people should use them, what they can offer. It’s all about ‘me, me, me’.

You need to focus on your customer, their challenges, their problems, what they’re trying to achieve, their stories.

Watch this 2min video from Grant Leboff who is one of the U.K’s leading Sales and Marketing experts.

Watch the the video here:

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